Starting August 31, 2025, Meta will officially roll out its new Facebook Content Monetization program, a unified system replacing older tools like in-stream ads, ads on reels, and bonus programs. An update so massive it’s being called the biggest shift since in-stream ads first launched.
This shift is designed to make it easier for creators to earn from all types of content, videos, reels, photos, and even text posts, while simplifying eligibility requirements.
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But here’s something to note; Facebook has also introduced stricter rules around originality and page activity. Whether you’re already monetizing your content or just starting out, this guide breaks down everything you need to know, including eligibility requirements, features, and how to prepare for the big change.
1. What Is Facebook Content Monetization?
The Facebook Content Monetization program is Meta’s latest effort to create a unified earnings system for creators. In the past, creators had to juggle in-stream ads, stars, and separate bonus programs, often with confusing rules and scattered payouts.
Now, under this new program, all earnings will flow through one dashboard. This means creators can:
- Monetize different content types (videos, reels, photos, live streams, and text posts).
- Track performance in one place.
- Apply once for all monetization features instead of multiple times.
This consolidation eliminates confusion while boosting opportunities, especially for small and mid-level creators who struggled with older systems.
2. Why the Change?
Meta has been under pressure to compete with TikTok, YouTube, and Instagram when it comes to rewarding creators. The old model was fragmented: you might qualify for ads on reels but not in-stream ads, or you could earn bonuses one month and nothing the next.
The new content monetization program Facebook is rolling out solves this by:
- Standardizing eligibility across all content types.
- Prioritizing original content (no more copy-paste reposts).
- Making payouts consistent and predictable.
- Expanding earnings beyond just video, opening doors for creators who specialize in photos, memes, and written content.
3. Eligibility Requirements (2025 Update)
If you’re asking, “Am I eligible for Facebook Content Monetization?” here’s the breakdown based on the latest update announced in 2025:
In-Stream Ads (Video Monetization)
To qualify, your Page must:
- Be in a supported country.
- Follow Meta Partner & Content Monetization Policies.
- Be a Facebook Page, not a personal profile.
- Be at least 18 years old.
For On-Demand Videos (pre-recorded):
- 5,000 followers
- 60,000 total minutes viewed in the last 60 days
- 5 active videos
For Live Videos:
- 10,000 followers
- 600,000 total minutes viewed in the last 60 days
- 5 active videos (3 must be live streams)
Stars (Fan Gifts & Support)
Your Page must:
- Have at least 1,000 followers (for 60 days minimum).
- Be in an eligible country.
- Comply with monetization rules.
Stars can be earned from:
- Live videos
- On-demand videos
- Soon: Reels
No Copy-Paste Content Allowed
Facebook has tightened its rules:
- Reposting other people’s videos, memes, or text without changes will get you flagged.
- Copy-paste pages risk reduced reach or demonetization.
- Always add value or creativity when curating content.
Quick Summary Table
| Feature | Requirement (Minimum) |
| In-Stream Ads | 5K–10K followers, 60K–600K mins watched, 5+ videos |
| Stars | 1,000+ followers, 60 days active, policy compliant |
| Content Quality | Must be original or creatively edited |
4. What’s Ending on August 31, 2025
As the new system rolls out, Facebook will officially retire:
- In-stream ads as a standalone tool.
- Ads on Reels.
- Performance bonus programs.
All these will merge into Facebook Content Monetization, meaning you’ll still earn, but under a centralized system.
5. What This Means for Creators
This is both a challenge and an opportunity. On the one hand, creators must step up their game, original content is now king. On the other hand, monetization is more accessible because you won’t need separate approvals for different tools.
Some key benefits include:
- Simplified applications: Apply once, unlock multiple earning streams.
- Expanded content opportunities: Reels, lives, photos, and even memes can generate revenue.
- Unified payouts: One dashboard to track everything.
- More transparency: Clearer metrics on what’s earning you money.
6. How to Prepare for the Rollout
If you want to maximize your earnings under the new content monetization program Facebook is launching, here are steps to take now:
- Audit your Page: Ensure it follows all Meta Partner Monetization Policies.
- Boost engagement: Encourage followers to interact with your posts to strengthen your reach.
- Diversify your content: Don’t just rely on reels, publish photos, live videos, and text updates.
- Stay consistent: Regular posting builds the momentum needed to qualify.
- Apply early if invited: Some creators may get access to the Facebook Content Monetization beta program before the full rollout.
7. The Future of Facebook Monetization
With TikTok under scrutiny and YouTube’s Shorts program growing, Meta is betting big on creators. By centralizing monetization, Facebook hopes to position itself as a more reliable income source for creators worldwide.
The platform is also expected to roll out AI-powered analytics and personalized monetization tips inside the Creator Dashboard, helping you understand which content earns the most.
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Conclusion
The Facebook Content Monetization update (2025) isn’t just another tweak, it’s a complete reset. Legacy tools are being retired, new opportunities are opening up, and creators who adapt quickly will benefit the most.
If you’ve been waiting for the right time to start earning on Facebook, that time is now. Whether you’re a small creator with 1,000 followers or an established influencer with millions, the new content monetization program Facebook is bringing in August 2025 could be your ticket to consistent digital income.
